This website is administered by Niagaratrips.ca, 229 Yonge Street, Suite 400, Toronto, ON, M5B 1N9 Canada. ("Niagaratrips.ca", "we", "us", "our"). Niagaratrips.ca acts as data controller of our customers' and website users' ("you", "your") personal data.

Niagaratrips.ca is committed to safeguarding your personal data. We believe it is important for you to know what types of information we collect from our website and how we treat information we may receive from you.

This Privacy Policy sets out the purposes of our data processing in respect of this website, the types of data we may collect in relation to your use of this website, the protection we put in place for any data that we collect and the circumstances in which your personal information may be disclosed. By using this website and providing your personal data to us using the website, online booking facility or by telephone, you consent to the collection and use of your personal information as described in this Privacy Policy.

This Privacy Policy should be read in conjunction with our Terms and Conditions Policy.

We may collect and store the following types of personal information about you when you use our website and contact us in relation to our products and services:

• Name, address, telephone number, email address, credit card details, company details and job position (if applicable);
• Information that you provide for a specific purpose, such as to provide you with certain information you request or to send you product information and offers, emails or newsletters;
• Information in connection with communications you send us, for example to report a problem or submit queries;
• Details of the functions and services you select or use on the website;
• Other specific information mentioned in this Privacy Policy, such as IP addresses, traffic data, and information from cookies.

We do not seek to collect sensitive personal data (such as data revealing political opinions, religious beliefs or data concerning health or sex life) through this website. If we do seek to collect such data, your prior consent thereto will be asked. Please note that by providing us with unsolicited sensitive personal data, you consent to our using such data as described in this Privacy Policy.

We collect data from a variety of sources:

• When you purchase tickets from our online booking facility.
• When you request information or subscribe to our newsletter.
• When you speak to our customer service representatives.
• Via implicit data capture measures when we study which web pages you read most and the use of cookies.

We may also automatically collect information such as the type of internet browser and operating system you use, the Internet Protocol (IP) address of the computer you are using, the website from which you linked to our website and the website you visit as you leave this website. We use this information to collect broad demographic information about the visitors to the website and to improve the website's content and to help us understand how users are interacting with the website and services provided.

Cookies are text files containing small amounts of information, which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website during your browsing session or on each subsequent visit, or to another website that recognizes that cookie. For more information on cookies visit: http://www.allaboutcookies.org/cookies/

We set and access cookies and similar technology on the computers of visitors to the www.niagaratrips.ca website to obtain information about how you access and use the website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will set cookies when you load and navigate around the website. By using our website you consent to our use of cookies.

Third-party cookies, specifically Google Analytics Cookies. To opt out of Google Analytics, visit: http://tools.google.com/dlpage/gaoptout Own cookies, temporary and only for the purpose of keeping the session while browsing once you have logged on the web. Strictly necessary cookies, to allow you to browse the website and use its essential functions. These cookies do not collect any information about your navigation that may be used by marketing actions or to remember which pages you have browsed.

You can configure your internet browser to warn you each time a new cookie is about to be stored on your computer so that you may make a decision whether to accept or reject it. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. The Help or Internet Settings function within your browser should tell you how. Please note that some parts of our website may not function properly if you reject cookies.

Our primary purpose in collecting user information is to provide you with a safe, smooth, efficient, and customized experience and to provide the services you have requested. By using our website and providing your personal information, you agree that we may use your personal information to:

• Provide the products, services and customer support you request and expect;
• Resolve disputes and troubleshoot problems;
• Prevent, detect, and investigate potentially prohibited or illegal activities, and enforce our Terms and Conditions policies
• Manage, customize and improve our services, content and advertising;
• Develop web statistics and demographic information
• Provide you with information about our services.
• Compare information for accuracy, and verify it with third parties.

The information you provide may also be used to contact you when necessary. This may be to notify you about functionality changes to the website and to offer you services that you may find helpful, based on your communication preferences and provided that you have not opted out of receiving such services.

We do not share, sell, or lease personal information about you with or to any third parties for their marketing use.

We may disclose personal information to provide our products and services, respond to legal requirements, enforce our policies, and protect our rights and property. The personal information you provide to us may also be shared with affiliated companies (service providers and/or other companies in the same group as Niagaratrips) if this is necessary to provide you with products and services, respond to your inquiries, for any other related purposes, to send you marketing (only where you have specifically consented to this), or for any other legitimate business purposes. By providing us with your personal data, you consent to the disclosure of your personal data as described above. We may also share your personal information with:

• Companies we have instructed to provide services for us;
• Other third parties for those purposes that may be reasonably ascertained from the circumstances in which the information was submitted;
• Law enforcement agencies, other governmental agencies or third parties if we are required by law to do so, or in other limited circumstances (for example if required by a court order or regulatory authority, or if we believe that such action is necessary to prevent fraud or cyber-crime or to protect the website, our technology assets or the rights, property or personal safety of any person); and
• Other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.

If you provide us with personal information, you will be given a choice at the time to "opt in" to certain uses that we or specified affiliates may intend, such as sending you newsletters, updated information about us, our services and offers or our website, by checking the relevant box. If you do subscribe via our website to a mailing list for newsletters, updates or marketing from us, you will have the right to unsubscribe or "opt out" at any time, thereby disabling any further such e-mail communication from being sent to you. To unsubscribe just send an e-mail to info@niagaratrips.ca with the word 'remove' in the subject line and the email address that you wish to be removed within the email. In addition, each electronic mailing we send you will contain details of how you can unsubscribe. Please note that it may take up to 28 days to action your request.

Although we maintain physical, electronic, and administrative safeguards to protect your personal information from unauthorized or inappropriate access, the transmission of information via the internet is not completely secure and we cannot guarantee the security of your personal information transmitted to us or provided though the website.

Our website may contain links to other sites, including via social media buttons. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites and a link does not constitute an endorsement of that website. Once you link to another website from our website you are subject to the terms and conditions of that website, including, but not limited to, its Internet privacy policy and practices. Please check these policies before you submit any personal data to these websites.

You, acting for yourself or through your parents, legal guardians, or legal representatives, may exercise your rights to access, rectify or object to processing of your personal data by contacting Niagaratrips.ca at the address below, using the reference "Privacy".

229 Yonge Street, Suite 400
Toronto, ON, M5B 1N9
Canada